The use of Facebook for business purposes is the trend nowadays. A Facebook business page enables you to segregate your audiences according to specific parameters. It is also a cost-effective and swift way to advertise your products and services. There are also specific business tools available on Facebook that will guide you in building your online brand and in the process make worthwhile connections.
Certain parameters on Facebook are used to determine the popularity of your Facebook Business Page. Facebook Business page likes and engagement on your page are two important parameters that we will be discussing in this article in detail.
Difference between Engagement and Likes
Likes on Facebook simply mean that the user has seen your content and hit the like button on it. The user does not need to invest his/her time in your post. They may have simply liked it because it was forwarded by someone or because they were scrolling through it. Users may even forget about your brand after posting a like on it because they might not have given it much thought when clicking the like button. But yes, they may drive some curious followers to your page.
On the other hand, engagement on Facebook happens when someone invests their time in reading and understating your post. Engagement may happen in the form of likes, shares, and recommendations. When a user engages with your page, he/she will spread word of mouth about your brand. They may discuss it with their friends and acquaintances and in some cases also influence their views regarding your business venture.
You might come across posts that have a huge number of likes but likes do not guarantee conversion. Likes are important but if you want to remain in the business you need to sell your product. And a sale takes place when someone is invested in your posts rather than just glancing through them.
Since, we now know the importance of engagement over likes, let us understand some basics to get more engaged audiences.
How does Engagement on Your Facebook Business Page Determine its Success?
Engagement in your post happens when people start discussing it. A high engagement rate means that your content is being widely circulated. Let us understand what a high engagement rate means for your Facebook business page.
- Brand visibility
The higher the number of engagements on your page, the more the visibility of the brand increases. People become more aware of your brand and in the long run, this might help in creating a positive image of your business. You will be able to build a good reputation for your business venture.
- Lead generation
A higher engagement rate means that the post is getting more exposure. The more your post is viewed the more conversions can be expected. You can get potential customers once your post goes viral.
- Proof of the popularity
If a new user comes across your brand by chance or is simply checking it out, the first thing they will do is take a look at the engagement on your posts. A high engagement rate upholds the reputation of your brand and hence makes it seem more trustworthy.
Facebook promotions are a cost-effective way to promote your business. A viral post offers you free promotions with little to no expenditures.
Tips to Increase Engagement Rate
Now that you are aware of what engagement is and why it is necessary, let us give you some free trade secrets on how to build a high engagement rate.
- Understand your customer base
The first rule to running a successful business is knowing your customer. Find out about your audience’s preferences and design your marketing strategy revolving around the same. Relevant and valuable content will attract more visitors to your page.
- Maintain a standard for your content
Always post the best quality content and keep the standard maintained in every post. Use tools to find out your top-performing post and find out what made it a success. Repeat the ingredients in making your next content. Create a unique style for your content so that anyone can recognize it from the post itself.
- Keep experimenting with your content
Nobody likes a bore. Try diversity in your content. Make use of images, texts, videos, GIFs, and other features to make your content unique. You can also do quizzes, and giveaway contests as well to keep churning out new content.
- Consistency is the key
Knowing both the quality and quantity of your post is equally important. Create a calendar and follow it to release new posts. Use tools to find out the most active hours of your audience and post your content accordingly. This influences the engagement rates of your post.
- Determine the purpose of your content
Every post serves either of the four purposes: Inspire, Entertain, Teach, or Inform. Make your content based on any of these keeping your business goals in mind and the type of message you want to convey.
- Interact with your followers
Always be available to interact with your users. Ask questions and answer their queries. Who knows, you might learn something new from your followers that might come in handy.
Once you post content on social media, it remains there forever. So always double-check your posts for errors. Plus make sure the message you want to convey is not presented in an off-putting way.
To conclude, both engagement and likes matter for your Facebook business page. But when it comes to comparison, always focus on the amount of engagement your posts are receiving rather than counting the number of likes. You can use BuyQualityLikes if you are looking for some authentic likes on your Facebook business page. The number of likes received through this tool may make Facebook users curious about your business and they may engage with your posts. So, give it a try, you have nothing to lose.